When Cooler Master announced this competition, I didn’t think the MM711 could get any better. Honestly, it’s my favorite mouse – I even bought one for myself. However, after looking at some of the designs that came out (the red and black one being my favorite), I had to agree, the design competition was a great idea. In this article, we look at the PR, not about the Winner and how you can support the COVID-19 Relief effort.

Winner: MM711 Retro

In the design phase that ended on 5/11, Cooler Master asked fans to submit colorway designs for the MM711. Having received over 300 submissions, Cooler Master selected five colorways to put up to a vote. After a voting period that ended on 5/22, Cooler Master is pleased to announce that Akesandar Cvorovic from Serbia submitted the winning design, Retro, for its throwback color scheme reminiscent of mid-90s keyboards and also will receive a 1K product prize package for his effort. The design will be produced as a limited-edition MM711 lightweight gaming mouse in which all proceeds will go to a coronavirus relief fund.

About the Donation Drive:

The second phase of the MM711 Challenge – the donation drive – begins on May 28th via Tiltify. The period serves as a crowdfunding period where everyone is welcome to donate. In return, any donation amount will be entered into a raffle for the winning mouse design. Donors will also receive raffle tickets based on the amount they donated that they can put towards prize pools. If you give $30 or more, in addition to 30 raffle tickets, you will also receive $30 store credit on Cooler Master’s online store to purchase the mouse for $30 when it is ready to sell towards the end of the year. By using Tiltify and having the community donate straight to Direct Relief, Cooler Master is showing complete transparency on the donation amount as well as immediately soliciting donations instead of waiting to sell the mouse and then having to donate afterward.

“It’s a fluid situation right now, and we don’t know what will happen a few months down the line, says Bryant Nguyen, General Manager for Peripherals. “By setting up donations that completely bypass the selling of the mouse and go straight to the charity organization, we’re ensuring that any amount we help collect will be made immediately for COVID-19 relief.”

The donation drive is split into two tiers:

  1. $20 and Below: Donors in this category will be automatically entered into a raffle to win a copy of the limited-edition mouse design. It will also be able to apply raffle tickets to multiple prize pools.
  2. $30 and above: The donor will receive an individualized store credit code for $30 that can be redeemed at the CM Store when the mouse launches.

Prize Pools

  • Case: C700M
  • Cooling: ML240P Mirage
  • Keyboard: MK850
  • Power: MWE Gold 650 Fully modular

The Limited-Edition MM711 Retro mouse will be available in Q3 2020. Participants of the donation drive can donate $30 to purchase the mouse for $30 instead of $59.99 MSRP.

If you’re interested in the new color scheme designed by someone from the community and/or you’d like to donate to the charity organization Direct Relief, please visit: MM711 Cooler Master Design Challenge.

Concluding Thoughts:

If you find yourself in a position to assist, please do so. There are a lot of people who are struggling during these times, and no one is immune. Thanks to Cooler Master for trying to get the community to assist, it’s a great initiative to get the community to help out.