Cooler Master has done it again, but this time they’re not alone. Joining forces with KFC, Cooler Master has decided to manufacture a gaming console with a warming oven in it to keep your KFC chicken warm, of course. Yes, you heard it right, a console that will keep your fried chicken warm while you game. The full PR note is below, and it is a wild ride.
The PR Note:
KFC Gaming has today announced the official launch of the KFConsole in partnership with Cooler Master.
The Bargain Bucket-shaped machine features the world’s first built-in chicken chamber, which is kitted out to keep its contents hot, ready for consumption during intense gaming sessions.
The console is fitted with a unique, custom-built internal cooling system to extract system heat through the outside of the chicken chamber, ensuring that the hardware is kept at a stable core temperature while simultaneously delivering a piping-hot meal.
The KFConsole campaign began on 11 June, when it went viral just hours after posting on the KFC Gaming Twitter channel, gaining 11 million organic impressions globally on the company’s Twitter page. Since then, KFC Gaming has won numerous awards for its initial teaser campaign, which earned global recognition across the gaming and broader mainstream communities.
‘Moving forward from our initial teaser campaign earlier this year, we’re so pleased to give the fans exactly what they wanted finally, making the KFConsole a reality,’ said Mark Cheevers, PR & Social Media Lead KFC UK & Ireland. ‘We all know the console war is vicious, but we’re very confident in the KFConsole as our flagship entry. This machine is capable of running games at top-level specs, all on top of keeping your meal warm for you to enjoy during your gaming experience… what’s not to like? If Sony or Microsoft want any tips on how to engineer a chicken chamber for their efforts next time, they’d be welcome to get in touch.’
The KFConsole is now a reality, thanks to a key partnership with a global hardware manufacturer. After recently teaming up with Cooler Master to develop the console, there were multiple development stages, including custom built casing, creating the unique cooling system, and integrating the signature chicken chamber.
‘When we were approached by KFC Gaming to make the KFConsole, we jumped at the chance to get involved and enter the console war,’ said Stephen James, Global PR & Influencer Manager at Cooler Master. ‘The KFConsole has been custom built with the gamer at the front of the mind. The last thing we want is anyone to go hungry while playing!’
This is a unique way to get your name out there, and we cannot wait to see how it turns out. Most importantly, we want to know if it can keep your KFC chicken warm during those long gaming stretches – only time will tell, I guess.
If you want more information, follow the link below or watch the video:
Website Link: Cooler Master X KFConsole!
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